Honest Reviews & Environmental Claims Investigation
Cut through misleading marketing claims with our in-depth investigations into corporate greenwashing and environmental promises. We scrutinize brands’ sustainability claims, examine certifications, and investigate supply chains to reveal which companies are genuinely committed to environmental responsibility versus those using green marketing as a facade. Our evidence-based analyses expose false advertising while highlighting authentic eco-friendly brands that deserve your support. Stay informed about deceptive environmental marketing tactics and learn how to identify truly sustainable products and companies that match their environmental promises with real action.
Best Sustainable Brands UK and US Worth Your Money
CHALLENGING QUESTION: “When was the last time you actually checked what’s in your cleaning cupboard?” Most families across the UK and US have at least one product in their kitchen or bathroom marked as “eco-friendly”. But how many of them are truly kind to…
How to Spot Greenwashing in 3 Easy Steps
Every year, the average British household bins nearly 66 pounds (30 kilograms) of plastic packaging—much of it from products claiming to be “eco-friendly.” Meanwhile, in the US, over 14.5 million tonnes (16 million tons) of plastic containers and packaging end up in landfills, according…
Best Refillable Beauty UK & US – Top 10 Eco Swaps
Each year, over 120 billion units of beauty packaging are produced globally—and most of it ends up in landfill or incineration. In the UK, an estimated 95% of cosmetics packaging is thrown away after a single use. Across the pond, only about 9% of…
10 Green Labels That Sound Eco But Aren’t
PERSONAL SCENARIO: After switching to reusable bottles, shopping bags and bamboo toothbrushes, Jenna felt proud of her growing collection of “green” products. But as she stood in the cleaning aisle of her local supermarket comparing two bottles—both promising things like “eco-friendly”, “biodegradable”, and “natural”—she…
Demystifying Baby Eco Claims: Green Choices That Matter
“Plant-based.” “Hypoallergenic.” “Eco-certified.” These buzzwords seem reassuring when plastered across brightly-coloured bottles of baby shampoo or biodegradable nappies. But somewhere between the third trimester baby shower gifts and your fourth “must-have” list on social media, the confusion starts to creep in. Is this really…
Avoid Greenwashed Baby Brands with These Eco Baby Products
What if I told you some “eco” baby brands are doing more harm than good? While you’re busy trying to make the safest, greenest choices for your new arrival, behind the scenes, companies are wrapping products in soothing earth-tone packaging and buzzwords like “biodegradable,”…
